Keurig Makes a Strong Move with Bold New Coffee Maker

Keurig Green Mountain, Inc. (“Keurig”), a leader in specialty coffee and innovative single serve brewing systems, today unveiled the new Keurig® K-Select™ coffee maker. The latest in Keurig® brewing innovation, the sleek and versatile K-Select™ coffee maker features a strong brew with a removable water reservoir and an intuitive interface to help coffee lovers brew the perfect cup every time.

“Consumers know that with Keurig they can savor a consistent cup of high-quality coffee at the touch of a button, but we’ve heard that some of our users are seeking a stronger cup,” said Scott Moffitt, Chief Brand and Beverage Officer at Keurig. “With the launch of our K-Select coffee maker we’re addressing that need by giving consumers the option to personalize their coffee even further by introducing an enhanced Strong Brew feature in a stylish, easy-to-use coffee maker.”

Available today on and at select retailers beginning in October, the new Keurig® K-Select™ coffee maker features include:

Strong Brew. For coffee lovers that enjoy a bold brew, the Strong button increases coffee strength and intensity.
Multiple Brew Sizes. Consumers can select from a choice of four cup sizes of 6 oz., 8 oz., 10 oz. and 12 oz.
Simple Button Controls. Insert a K-Cup® pod, select a desired cup size, and brew a great-tasting cup in under a minute.
Large 52 oz. Water Reservoir. Allows consumers to brew five cups before having to refill, saving time and simplifying the morning routine.

Color Options. Made with fingerprint resistant materials, the K-Select™ coffee maker is available in two colors at launch: matte black and vintage red. Look for additional, exclusive trend colors available for sale at select retailers.
Energy Savings. Programmable auto-off feature automatically turns the brewer off two hours after the last brew for energy savings.

Smart Start. The coffee maker heats and then brews in one simple process. No need to wait for it to heat before selecting the cup size.

Quiet Brew Technology™. Minimizes noise during use.

Removable Drip Tray. Accommodates travel mugs up to 7.4 in. tall and holds a full accidental brew for easy cleanup.
The suggested retail price for the Keurig® K-Select™ coffee maker is $129.99. The K-Select™ coffee maker, like all Keurig® coffee makers, allows users to brew hundreds of delicious varieties of K-Cup® pods, or brew their own ground coffee with the My-K-Cup® Universal Reusable Coffee Filter (sold separately).

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