Former Coca Cola® Executive William Lampe Joins Nuzee (D/B/A/ Coffee Blenders®) As Operations Consultant


International Beverage Industry Veteran Will Help Guide Growth of NuZee’s Coffee Blenders Line of Functional Coffees and Tea

VISTA, CA – September 26, 2017 — NuZee, Inc. (OTCQB: NUZE) (“NuZee” or “the Company”), a good-for-you company focused on building beverage brands that offer functional and nutritional benefits, announced today that it has engaged beverage industry veteran William (“Bill”) Lampe as Operations Consultant. He brings to NuZee more than 30 years of global experience in the food and beverage industry, including developing coffee, tea, and functional beverage products. Mr. Lampe spent 27 years with various divisions and joint ventures of The Coca-Cola Company.

Mr. Lampe will report to Masa Higashida, NuZee’s Chief Executive Officer, and Travis Gorney, President and COO of NuZee.

At Coca-Cola, Mr. Lampe served in several technical and operational roles, including managing the Coca-Cola North America Packaging Group, the Minute Maid Capital Project Group, and working in Corporate Packaging Development, Corporate Engineering, Coca-Cola Foods, and Coca-Cola North America Contract Manufacturing. He was involved in all three joint ventures between The Coca-Cola Company & Nestlé, SA, including Coca-Cola Nestlé Refreshments and both iterations of Beverage Partners Worldwide which focused on ready-to-drink (RTD) coffee and tea products globally, as well as clinical claim functional beverage developments via Nestlé Research.

Mr. Lampe most recently served as Vice President Client Solutions, Food, Beverage & CPGs at Network Packaging Partners, a leading provider of packaging engineering staffing and consulting to the food and beverage, pharmaceutical, and medical device industries.


“Bill has been associated with some of the most successful beverage launches in our industry,” said Mr. Higashida. “He brings to NuZee extensive experience in package ideation, design and development, contract manufacturing, capital project management. Our Coffee Blenders® line of functional coffees has grown considerably over the last two years, and we are optimistic about the continuing market acceptance of these products. Bill will be an important resource in our ongoing expansion efforts.”

“Bill has a track record of delivering product/package innovation, speed-to-commercialization initiatives, and real-world collaborative solutions that create cost efficiencies and provide distinct competitive advantages,” said Mr. Gorney. “These abilities are vital to a growing company such as ours, and we feel fortunate to have an executive of Bill’s reputation and experience join the NuZee / Coffee Blenders team.”
“I am excited to join NuZee / Coffee Blenders at this important point in its corporate development,” said Mr. Lampe. “I look forward to assisting the Company in broadening in it industry relationships, expanding its product footprint, and elevating its brand.”

About NuZee and Coffee Blenders
NuZee, Inc. (d/b/a Coffee Blenders®) is the pioneer in functional coffee, offering gourmet specialty grade coffee in convenient single serve cups using only natural ingredients with clinically supported nutraceuticals. Coffee Blenders also manufactures and sells in the United States its Drip Cup line of single serve, pour-over functional coffees, including Lean Cup® (for weight loss), Think Cup® (for cognitive performance), Relax Cup® (for stress reduction), Active Cup® (for a pre-workout boost of energy), Nude Cup® (100% Arabica coffee with no function), and Matcha Cup tea, as well as a Whole Bean coffee line. For more information on Coffee Blenders, please visit:


Forward Looking Statements
Any statements that are not historical facts contained in this release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements with respect to our beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond our control, and which may cause our actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be forward-looking statements. We have based these forward-looking statements upon information available to management as of the date of this release and management’s expectations and projections about certain future events. It is possible that the assumptions made by management for purposes of such statements may not materialize. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, and other factors discussed from time to time in the Company’s Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.



For Product Inquiries: Investor Relations:
Travis Gorney Devin Sullivan
President & COO Senior Vice President
Coffee Blenders The Equity Group
(760) 842-5522 (212) 836-9608

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