Hills Bros. Homefront Heroes Campaign Helps 50 Military Families Fulfill Educational Dreams

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Online Promotion Provides $150,000 in Educational Scholarships to Military Families

PORTSMOUTH, VA (Oct. 26, 2012) – Hills Bros.® Coffee and ThanksUSA, a national non-profit organization dedicated to thanking American troops, today announced the results of an 18-month scholarship campaign designed to support the educational dreams of military families.
Since March 2011, the coffee brand has donated $150,000 to ThanksUSA through its Hills Bros. Homefront Heroes campaign– enough to provide 50 scholarships to deserving children and spouses of military servicemen and women.
“ThanksUSA understands that when one member of a family serves in our armed forces, every member of that family serves as a result of the additional burdens that happen in the home ,” said Sarah Mullin, brand manager, Hills Bros. Coffee and Cappuccino. “Hills Bros. is pleased to help  military children and spouses with their continuing education goals in recognition of the sacrifices they make.”
“Because of gifts such as this by Massimo Zanetti Beverage USA, we are able to provide scholarships to families of 50 more U.S. military service personnel,” said Michele Stork, executive director, ThanksUSA.   “One of the best ways to thank our troops for their dedication, bravery and ongoing sacrifice is by giving the gift of education to their families.”
“We share this wonderful result with the Hills Bros. coffee lovers around the country who helped us reach our maximum scholarship goal with their coffee purchases ,” Mullin said.  Consumers were encouraged to find unique “support codes” inside specially marked cans and enter them at the campaign’s website, www.hillshomefrontheroes.com.
The Hills Bros. Homefront Heroes scholarships were available to children and spouses of uniformed military personnel in all branches of the U.S. military (Army, Navy, Air Force, Marine Corps, Coast Guard, National Guard and Reserves).  Each year, ThanksUSA scholarships are available to military dependent who are interested in pursuing undergraduate academic degrees, vocational and trade certifications in either two- or four-year public or private institutions.
Scholarships are awarded based on financial need, academic performance, leadership and community service.  Children or spouses of service personnel killed or injured during active duty are given preference.
About ThanksUSA
Founded in the fall of 2005, ThanksUSA, a non-partisan 501 (c) (3) organization, is an effort to thank the men and women of our Armed Forces and their families for their service to the country with the gift of education.  The organization provides need-based, post-secondary education opportunities to the children and spouses of active-duty status military personnel through competitive scholarships.  For more information, visit www.ThanksUSA.org.
About Massimo Zanetti Beverage USA
Massimo Zanetti Beverage USA (MZB-USA) is among the nation’s largest coffee roasters, with nationally recognized retail brands including Chock full o’Nuts®, Hills Bros.®, Segafredo Zanetti®, MJB®, and Chase & Sanborn®.   With its headquarters and state-of-the art manufacturing facility located in southeastern Virginia, the company produces proprietary and private label coffee, tea and drink mix for customers in all retail channels and food service throughout North America and around the world. MZB-USA franchises Chock full o’Nuts® Coffee Shops and Segafredo Zanetti Espresso® Cafés. MZB-USA is part of Massimo Zanetti Beverage Group, headquartered in Treviso, Italy, and is a privately held, vertically integrated organization of nearly 50 companies operating in about 100 countries that cultivates, trades, processes, roasts, packages and distributes coffee throughout the world. For more information, visit: www.mzb-usa.com.

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