Winn Dixie Premieres New Coffee Shop Concept in Tampa with Locally Sourced Kahwa Coffee

Kahwa Coffee Roasting Company today revealed its first coffee shop partnership with Winn Dixie at their recently remodeled South Tampa location. The newly remodeled store was described by the Winn Dixie brand team to the Tampa Bay
Business Journal as an opportunity to “redefine what Winn-Dixie can provide for its customers in a contemporary, friendly and exciting in-store environment focused on stunning quality fresh food, specialty stores-within-stores and very competitive prices.”
Just opened this week near the store’s main entrance is a coffee shop which features Kahwa Coffee, exclusively. With Kahwa Coffee’s signature blend already available in Winn Dixie locations across Florida, both parties hope to see the coffee shop partnership expand as the brand rolls out the refreshed look at many more locations to come.

“We’re thrilled to expand an already successful partnership with Winn Dixie by being the exclusive coffee shop of this new concept,” said Kahwa owner, Raphael Perrier. “We can’t wait to see more pop up in other locations.”

Winn Dixie, the 5th largest supermarket chain in the US, now competes with Whole Foods, as the Jacksonville based chain continues making locally sourced products a priority. While Publix has chosen Starbucks as their preferred coffee shop partner, Winn Dixie is choosing a locally sourced option with Kahwa Coffee.

“When we buy local, everyone wins — we want to offer locally made and locally sourced products, so everything is funneled back into the community,” said Winn-Dixie senior manager of local business, Nicole Hatfield. “We started this program because we are committed to connecting our customers to the highly innovative suppliers that live right in their communities.”

The husband and wife team, Raphael and Sarah Perrier, voted “Tampa Bay’s Best Coffee Roasters” by Creative Loafing readers seven years running, began roasting in 2006 at their St. Petersburg production site. Raphael and Sarah, Kahwa’s first baristas, maintain an unwavering commitment to freshness through small batch roasting, after hand-selecting and blending the world’s finest 100 percent Arabica beans.

Co-founders, Raphael and Sarah Perrier, turned the locally roasted and packaged coffee into a national powerhouse, exploding their wholesale distribution to nearly 500 local and national restaurants and five-star hotels across the nation. Kahwa made multiple appearances on the television retailer, HSN, which named Kahwa “The Best Coffee Ever!”

Suggested Reading