Twang Partners Ltd., creator of premium-flavored salts, sugars, and seasonings, is pleased to announce that Café Zuca Flavored Sugar Toppings, will be available for purchase at H-E-B, one of the nation’s largest regional grocery retailers, at the end of October. Consumers can conveniently find Café Zuca Flavored Sugar Toppings in the sugar section of their local H-E-B grocery store, including 200 of over 370 H-E-B locations throughout Texas and Mexico.


Café Zuca Flavored Sugar Toppings has expanded on their line of delectable blends by creating exclusive flavors for H-E-B, including Pumpkin Spice, Hazelnut and a Latin line of Horchata, Dulce de Leche, and Tres Leches. H-E-B will carry nine flavors of Café Zuca, including the classic core flavors of Chocolate, Vanilla, Cinnamon, and Caramel which fans have long used to enhance the flavors of their homemade coffee roasts, cappuccino, espresso, hot chocolate, pastries, and more. All blends are made with premium ingredients, such as pure cane sugar, and are free of artificial colors. Café Zuca Flavored Sugar Toppings allow consumers to enjoy an affordable, at-home coffee customization experience.
Initially only offered as a food service item in convenience stores, Café Zuca Flavored Sugar Toppings has received wonderful consumer feedback and as a result, will now join one of the most successful grocery retailers in the state.
“By analyzing industry trends like skyrocketing single cup coffee consumption and increased coffee additive sales, there is evidence consumers want more coffee shop-style options without leaving home to get them,” said Elysia Trevino-Gonzales, chief operating officer for Twang Partners. “By expanding Café Zuca’s availability to H-E-B stores, customers have the ease of stocking up on barista essentials for an affordable price while making their usual trip to the grocery store.”
“We are very excited to have the Café Zuca line of flavored sugars on the shelves of H-E-B. This is a great line of unique flavors that pair perfectly with coffee or your favorite dessert,” said Kyle Gemmill, business development manager for H-E-B. “Our customers may have tried these products at the coffee station or at their favorite convenience store before but now they will have the opportunity to use these products in their own home after a visit to their local H-E-B. Best of all, Twang manufactures the Café Zuca line right here in Texas.”
The name Café Zuca pays homage to the word azucar, which means sugar in Spanish, while café suggests transforming a home into a cafe. Aside from the flavors developed exclusively for H-E-B, Café Zuca’s core flavors are available for purchase nationwide and are sold in 3.17oz. jars. For ordering information, please visit
About Twang Partners, Ltd.
Based in San Antonio, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings. Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Twang Beer Salt, Twangerz Snack Topping, Twang-A-Rita, Café Zuca, Clamato Chili-Lime Salt, ZAS! Super-Seasoning. Find Twang products in grocery, convenience, liquor and specialty store shelves across the country. Twang Partners has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends. For further information, visit

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