JURA Expands Holiday Consumer Ad Campaign To Promote Bean to Cup Experience
MONTVALE, NJ — JURA, the global innovation leader in automatic coffee machines, is expanding its fall/holiday consumer print ad campaign, with full page, color ads in The New York Times magazines including T Holiday, T Travel, The Greats and Great Performers, plus Barron’s, Robb Report, Cigar Aficionado – and two new publications for JURA: Wine Enthusiast and Nonstop, a luxury publication for Gulfstream aircraft owners and private jet travelers.
Headlined “Coffee pleasure – freshly ground, not capsuled,” the ad features Roger Federer, tennis icon and inspirational role model, enjoying a latte macchiato that has been perfectly prepared in a JURA Z6. The copy focuses on JURA exclusives such as Pulse Extraction Process (P.E.P. ®) for espresso and ristretto of outstanding barista quality, and the Intelligent Water System (I.W.S. ®) that automatically detects the filter to ensure optimal functionality.
In addition to the Z6, the ad promotes the full range of JURA’s Swiss designed and Swiss engineered automatic coffee machines, with prices ranging from $799 to $5,599.
“We have strong sales momentum going into the fourth quarter, so we’re supporting our retailers with our strongest consumer ad campaign ever. We also anticipate extensive coverage from our ongoing public relations program, especially considering our newsworthy new product lineup,” said David Shull, Sr. Vice President of Sales & Marketing for JURA Inc.