FOR IMMEDIATE RELEASE:
NYC’S MOST EXPENSIVE COFFEE DONATED TO THE RELIEF EFFORT IN PUERTO RICO
THIS SUNDAY Oct 29th – Uptown Roasters hosts a neighborhood coffee fundraiser at their East Harlem café and their Roastery to break the city record for most expensive coffee sold. 8oz cups of their El Barrio Blend will be sold for $1.00 and with every sale customers can choose to add more to their donation. At 4pm in their Roastery a symbolic cup of coffee will be presented worth the total dollar value of all contributions raised. Council woman Diana Ayala will collect the check in person with 100% of the proceeds going to Unidos, a relief fund for victims of Hurricane Maria in Puerto Rico.
Dan Hildebrandt, founder and CEO of Uptown Roasters, believes in the social impact that coffee can create. “In NYC where others are serving the world’s most expensive coffee for hype, we’re coming together to help serve the world. This is a beverage made by hard working people, meant to be enjoyed by anyone and everyone. We want our specialty El Barrio Blend, sourced by small farmers in Latin America, Africa and Asia, to be accessible to everyone in our neighborhood and also be used to do our part in supporting global crises such as the one currently playing out in Puerto Rico” After Sunday’s event Uptown Roasters will continue to offer 8oz coffees for $1 until further notice.
Unidos is a fund managed by the Hispanic Federation, a leading non-profit organization providing disaster relief assistance to Latinos in the United States and Latin America for more than 25 years. All funds go directly toward assisting hurricane victims, as well as community and civic organizations providing relief in Puerto Rico.
Popularly known as El Barrio by its residents, The East Harlem neighborhood of Upper Manhattan holds a rich and extensive history of Puerto Rican culture. Puerto Ricans have been a part of Manhattan since the mid-19th century, with immigrations on record prior to the American Civil War. The Puerto Rican flag today was designed and utilized in New York City by the Puerto Rico Revolutionary Committee in 1895.
FOR FURTHER INFORMATION OR INQUIRES: CALL 330-465-7434 or EMAIL firstname.lastname@example.org www.UptownRoasters.com UPTOWN ROASTERS (135 East 110th Street, at Lexington)