Triest Espresso Expo closed on a high Ten thousand professional visitors (+10% on 2010) An international success in the capital of coffee

Ten thousand professional visitors, with an increase by ten percent on 2010: in a time when the market has to face difficulties, TriestEspresso Expo is the answer of the coffee industry to the global challenge. Once again, it has proved an international event involving as many as 85 countries, able to bring to Trieste the major players in the industry – said Antonio Paoletti, President of the Chamber of Commerce and Aries, event organiser –. The next Expo will also have a new prestigious venue in the city centre, the Maritime Station and Warehouse 42. Operators will meet in an original coffee habitat, on a wharf surrounded by the sea waters through which coffee reaches this city, universally acclaimed as a centre of excellence for its long trading tradition, local companies, and outstanding coffee products, a pride for Italy across the globe».
Massimiliano Fabian, President of Associazione Caffè Trieste, has no doubts on TriestEspresso Expo: «It was a big success. Everyone would agree Trieste is the world capital of coffee, and it was confirmed by the presence of stakeholders from all over the world. Now, we look forward to the 2014 expo, in Trieste of course».
A blessing was given by a coffee giant, Brazil, the biggest producer in the world and a first-time exhibitor at the event: «TriestEspresso has been a nice surprise: in the past couple of years we planned a participation to approach the Italian market from up close, and this year we are glad we came – pointed out Vanusia Nogueira, General Director BSCA-Brazil Specialty Coffee Association -. The welcome was excellent, the trade show was bigger than expected, the products exhibitors have presented are truly high quality, as is the level of the specialised public. A few aspects have struck us the most: above all, the number of visitors from other countries, which means that TriestEspresso really is an international event. I’d like to thank the organisers for making this show a success for Cafes do Brasil». The event has offered good opportunities also for smaller producing countries, like El Salvador: «Excellent results, better than we would expect – added Benjamin Monge, Executive Director Advisor of the Consejo Salvadoreno del Cafe -. We have established important contacts with traders to whom we introduced the novelties about our coffees, contacts in the field of training, for example with Università del Caffè, an important contact also with a representative of TWAS -Academy of sciences for the developing world, with whom we discussed a new development plan for our country».
The share of foreign visitors from the whole espresso industry was significant: toasters, equipment manufacturers, coffee growers, distributors, representatives of Coffee Boards, including Rachel Hamburger, President of the Israel Coffee Association: «We have found many interesting contacts, the whole world of coffee has gathered here. To Israel, this is certainly a good opportunity to export to Europe and to get more insight into Italian culture and know-how».
TriestEspresso also contributes to disseminating the espresso culture, thanks to training activities and bartenders’ competitions. The Semi-Finals of the Café Bartenders Italian Championship – CIBC, organised in Trieste, are also meant to spread the quality and the culture of espresso coffee. Aside from giving a prize to the best espresso and cappuccino maker, this initiative aims to motivate and raise awareness among young people on the professional skills bartenders should demonstrate, as the entire coffee industry relies on their hands. TriestEspresso Expo also hosted the 2nd Mitteleuropean Barista Open, a competition for bartenders’ national teams, which saw Italy winning in the Bartenders’ teams category and Czech Republic in the teams category.
In addition, for the first time ever, TriestEspresso hosted the very well attended SCAE certified workshops, and other training activities, including a workshop on the impact of roasting on coffee properties, held by Roberto Pedini, Petroncini Impianti: «This initiative has met with success, especially because practical advice was given, instructions on how to obtain and fine-tune the quality of coffee, aromas, tastes during roasting in function of the procedure applied. A simple lecture that has turned into an open debate with the audience». The event was open to both foreign professional visitors – those more interested in learning the Italian know-how – and Italian operators.
The seventh coffee expo will be held in Trieste in October 2014.
More info:

Suggested Reading