Celebrate three world coffee competitions coming to Melbourne International Coffee Expo 2014 (MICE2014)

MICE2014-CGThe 2014 Melbourne International Coffee Expo (MICE2014) is set to be bigger and better as it prepares to host three international competitions and the largest dedicated coffee trade show in Australia.
MICE2014 will take place from 15 – 18 May 2014 at the Melbourne Showgrounds. Alongside the Australasian Specialty Coffee Championships, MICE2014 is proud to host the World Latte Art Championships, the World Cup Tasters Championships, and The World Coffee in Good Spirits Championships.
To celebrate these three events coming to Melbourne, MICE2014 will hold its official launch event on 27 November at the new Allpress Roastery in Collingwood, with first-of-its-kind, tongue-in-cheek coffee competition.
The competition, named Tough Barista, will see competitors put their coffee skills to the test in a coffee obstacle course, with three stages each representing one of the WCE comps. In relay teams of three, competitors will need to replicate a latte art design, taste the odd coffee out of three, then mix up a coffee cocktail to a set recipe. The team with the shortest time will be named the Toughest Baristas of Melbourne.
The teams’ entry fees for the Tough Barista competition this month will be donated to Coffee Kids, a charity that supports coffee growing families, and the official charity partner of MICE2014. In the last year, MICE has raised over $37,000 for Coffee Kids.
What: Tough Barista Competition – MICE2014 Launch
When: 27 November 2013 6pm
Where: Allpress Roastery – 80 Rupert Street Collingwood
RSVP required
For a media pass, or for additional information on the Tough Barista competition or MICE2014, please contact:
Christine Grimard
Communications, Melbourne International Coffee Expo

0466 525 132
About Melbourne International Coffee Expo (MICE2014)
The Melbourne International Coffee Expo (MICE) is Australia’s largest dedicated coffee event. In 2013, the event welcomed over 150 exhibitors and 10,000 visitors, featuring the latest developments in the coffee industry. MICE will take place from 15 – 18 May 2014 at the Melbourne Showgrounds. The 2014 event will host the Australian Specialty Coffee Championships, The World Latte Art Championship, and the World Coffee in Good Spirits Championship. For more information visit www.internationalcoffeeexpo.com
About World Latte Art Championship (WLAC)
The World Latte Art Championship highlights artistic expression in a competition platform that challenges the barista in an on-demand performance. Classic milk and espresso drinks are topped with designs of the barista’s creation, with emphasis on taste, replication, and creativity. www.worldlatteart.org
About World Coffee in Good Spirits Championship (WCIGS)
The World Coffee in Good Spirits Championship promotes innovative beverage recipes that showcase coffee and spirits in a competition format. From the traditional Irish coffee to unique cocktail combinations, this competition highlights the barista’s skills to perfectly combine coffee and alcohol. www.worldcoffeeingoodspirits.org
About World Cup Tasters Championship (WCTC)
The World Cup Tasters Championship awards the professional coffee cupper who demonstrates speed, skill, and accuracy in distinguishing the taste differences in specialty coffees. Coffees of the world have many distinct taste characteristics and in this competition format the objective is for the cupper to discriminate between the different coffees. www.worldcuptasters.org

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