Mantiqueira de Minas to hold its 1st Coffee Quality Contest presenting the Seal of Guaranteed Origin and Quality.

Carmo de Minas, MG, Brazil – On November 14, 2014 the 1st Coffee Quality Contest of Mantiqueira de Minas will take place, with the objective of promoting the excellence of the region’s coffees and also bringing recognition to the producers. The awards ceremony will be hosted at 6 PM, in the Clube Urca, Carmo de Minas (MG) and will be attended by producers, representatives of local coops and also by SEBRAE, the main supporter for the event.

The Mantiqueira de Minas region consists mostly of small producers, reflecting a century-old tradition in the production of rare and surprising coffees; and it is also one of the most award winning regions in Brazil. In January, 2011, it has been recognized as a Protected Geographical Indication (PGI).

The exceptional quality of the beans reflects the characteristics of a unique and privileged terroir, valued by roasters and cafeterias worldwide. The contest will be a showcase for 50 samples representing the region‘s coffees, of which 22 are of the pulped natural category and 28 are of the natural category.

The Mantiqueira de Minas Seal of Guaranteed Origin and Quality will be presented during the contest. According to Antônio José Junqueira Villela, President of APROCAM (Association of Coffee Producers in Mantiqueira), “The contest is part of a set of initiatives of the region fostering continuous evolution of our coffee growing, generating recognition and business opportunities to producers. On its turn, our Seal of Origin and Guaranteed Quality certifies to buyers an exclusive product, produced within the demarcated area and following rules created to highlight the organoleptic characteristics found exclusively in the Mantiqueira de Minas coffees. By using this Seal, roasters share with their consumers the history of the producer and details on how the coffee was produced. This is a powerful tool that can be utilized to differentiate the coffee and aggregate value to their brands”.

About Mantiqueira de Minas: The region is located in the southern part of the state of Minas Gerais, comprising 22 municipalities and a farming area of 69,500 hectares dedicated to the production of approximately 1,340,000 coffee bags. This area is distributed among 7800 producers, mostly owners of small farms. The Protected geographical Indication is controlled by APROCAM, the entity created to represent and promote the development of the producers in the region. Further information may be found in the site

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