McCormick® Flavor Forecast® 2013 Reveals Flavor Trends Expected to Drive Global Innovation in Food

[wpg width=”300″ height=”300″ align=”right”]Hunt Valley, MD, December 18, 2012— McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavor, reveals its McCormick® Flavor Forecast® 2013. Now in its thirteenth year, the report is an annual spotlight on the emerging trends that will drive flavor innovation over the next several years. For 2013, five trends and ten accompanying flavor combinations are predicted to be the catalyst for menu innovations that are global, personal and unapologetic.

Compiling insights from a global team of McCormick chefs, sensory scientists, dietitians, trend trackers, marketing experts and food technologists in more than 100 countries, Flavor Forecast highlights distinctive food trends and flavors that have a common thread throughout the world.

After a year-long process and extensive culinary exploration of Asia, Australia, Europe, Africa, Latin America and North America, McCormick unveils this year’s leading global food trends and flavor combinations:

Global Food Trends Flavor Combinations
  1. 1.     No Apologies Necessary – Diving headfirst into sumptuous flavors to enjoy the gratification of a momentary escape


Decadent Bitter Chocolate, Sweet Basil & Passion FruitAn intensely indulgent combo that delights all the sensesBlack Rum, Charred Orange & AllspiceAn instant tropical getaway, this sultry collision balances richness and warmth
  1. 2.     Personally Handcrafted – A hands-on approach showcasing the very best of ourselves


Cider, Sage & MolassesRustic and comforting, this combo brings natural goodness to every meal of the daySmoked Tomato, Rosemary, Chile Peppers & Sweet Onion – Smoky, sweet and spicy flavors energize handcrafted ketchup, sauces, jams and more
  1. 3.     Empowered Eating – Creating health and wellness harmony through a highly personalized, flexible approach


Farro Grain, Blackberry & CloveHealthy ancient grain rediscovered with powerful hits of fruit and spiceMarket-Fresh Broccoli & Dukkah (blend of cumin, coriander, sesame and nuts) – Satisfying flavors and textures, mixing unexpected varieties of broccoli with Middle Eastern spice blend
  1. 4.     Hidden Potential – A waste-not mentality, uncovering the fullest flavors from every last part of the ingredient


Hearty Meat Cuts, Plantain & Stick Cinnamon A new take on meat and potatoes, these ingredients inspire creative approaches that unlock their full flavor potential Artichoke, Paprika & HazelnutIngredients you thought you knew invite new explorations, unleashing their deliciously versatile starring qualities
  1. 5.     Global My Way – Discovering the unlimited flavor possibilities of global ingredients, beyond traditional roles in “ethnic” cuisines


Japanese Katsu Sauce & OreganoTangy flavors of BBQ and steak sauce create the next go-to condimentAnise & Cajeta(Mexican caramel sauce) – Sweet, rich delight transports desserts and savory dishes to new places

“Around the world, we’re seeing a fascinating collision of tradition and innovation. Authentic, real ingredients are still at the core—though now they’re being enjoyed in unique, updated ways that reflect a much more personalized approach to cooking and eating,” said McCormick’s Executive Chef, Kevan Vetter.

Serving as inspiration for chefs and operators, McCormick’s Flavor Forecast has proven to propel unfamiliar flavors to widespread recognition. Now considered a common favorite among many, chipotle was featured in the 2003 Flavor Forecast. Since then, U.S. menu items mentioning chipotle flavor have increased by 214 percent, according to Mintel Menu Insights.

“McCormick’s passion for flavor is central to identifying ingredients year-over-year that will transform the dining out experience into a gastronomic adventure,” said Phil Kafarakis, Vice President of Foodservice for McCormick. “As a foodservice partner, it is McCormick’s mission to be at the forefront of culinary discovery and support chefs’ and operators’ efforts to differentiate themselves through unrivaled flavor combinations.”

To learn more and explore the future of flavor with inspired recipes, photos and video, visit

About Flavor Forecast:

Since 2000, McCormick has been on the forefront of identifying emerging culinary trends through its signature Flavor Forecast, a delicious expression of our passion for flavor. This annual look at the future of flavor is highly anticipated, acting as a catalyst for innovation within the broader food industry. The Flavor Forecast makes a difference in the way people create and experience food around the world. Visit for more information.

About McCormick & Company:

McCormick & Company, Incorporated is a global leader in flavor. With more than $3.5 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry—retail outlets, food manufacturers and foodservice businesses. McCormick For Chefs®—McCormick’s Food Away From Home business—provides unrivaled solutions to meet the distinct needs of professional foodservice with its McCormick Culinary™, Lawry’s®, OLD BAY®, Thai Kitchen® and Zatarain’s® products. Chefs and operators can be confident that McCormick brings more sensory science experience, product innovation and flavor expertise for quality taste experiences. McCormick Brings Passion to Flavor™. For recipe ideas, visit Also, follow-us on Facebook at or find us on Twitter at!/McCormick4Chefs.


Susan Gunther                                  Ian Wesson

Marriner Marketing                         McCormick & Company, Inc.

410-715-1500 x140                            410-771-7333           

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