Oakland, Calif. (December 2013) – Numi Organic Tea, known for delicious organic, non-GMO and fair trade certified teas and teasans, is proud to announce a new product line: Indulgent Tea. A new collection of chocolate teas, Numi’s Indulgent Tea celebrate the blending of two of our favorite things: tea and cacao.
While food trends come and go, chocolate has been an object of cravings and affection since the first cacao plant originated in the Amazon in 2000 BC. Today, chocolate is getting its due for being more than delicious, and is heralded for its health benefits and mood-boosting properties. Numi’s Indulgent Teas provides the perfect guilt-free way for chocolate lovers to satisfy their sweet tooth and enjoy the good-for-you qualities of cacao.
With only five calories per cup, no sugar, and a SRP of $7.99 for a box of 12 tea bags, Numi Indulgent Teas make it easy to save on both calories and cash versus a fancy mocha beverage or chocolate bar. Enjoy these exquisite tea blends any time of the day with milk or honey, or simply on their own.
“Since we launched our Chocolate Pu-erh Tea in 2008, it has increased in its popularity every year,” says Ahmed Rahim, CEO and chief alchemist for Numi Organic Tea. “Now we are pleased to introduce our Indulgent Teas, combining some of our top-selling tea blends with cacao to offer unique tastes for every palate within the ever-growing chocolate tea category.”
Numi Indulgent Teas are certified organic, verified non-GMO, Fair Trade Certified, and made with 100% real ingredients (not “natural” flavorings, or perfumes) including real cacao powder. Consumers can choose from four flavors, available in boxes containing 12 tea bags each:
Smooth South African rooibos is enveloped by creamy real vanilla beans, sweet honeybush and rich cacao. This sensual treat is a delightful, soothing beverage you can melt into.
Chocolate Rooibos is blended with 45% cacao.
This blend of Numi’s Moroccan Mint, cacao and orange peel has a sweet balance. The spearmint flavor adds a bit of spice while orange peel adds a hint of citrus.
Chocolate Mint is blended with 55% cacao.
Chocolate Earl Grey
Numi’s delicious Aged Earl Grey™ tea blends perfectly with cacao and real vanilla beans. Sweet bergamot orange notes harmonize with creamy vanilla and chocolate for a captivating treat.
Chocolate Earl Grey is blended with 50% cacao.
This melt-in-your-mouth chocolate spice tea blends rich cacao with a host of colorful chai spices. Ginger and allspice are warming while cardamom adds kick and cinnamon rounds off this exotic treat.
Chocolate Spice is blended with 45% cacao.
Numi Organic Tea
Suggested Retail Price: $7.99
Available to ship beginning April 2014
NUMI ORGANIC TEA
Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and fair trade certified teas and teasans. Numi blends its organic leave teas with only real herbs, fruits, flowers and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO verified biodegradable bags and are available in retail outlets in more than 30 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands and online at www.NumiTea.com. An award-winning social enterprise and founding B-Corporation member, Numi supports community development projects worldwide. To learn more, visit NumiTea.com and follow Numi at Facebook.com/NumiTea and Twitter.com/NumiTea.