Coffee and Tea – Peceptions and Illusions

Coffee and tea – two of the most enduring beverages in the world. Think you know all about them? Picking your way through the claims, counter claims, opinions and downright lies about these two drinks is a very difficult task for tea and coffee lovers.

Coffee guru Ian Bersten (2003 SCAA Distinguished Author) has done the hard work for you. His latest book ventures into new territory to cut through the hype, myths and illusions about tea and coffee and allows consumers to interpret all the sensations and perceptions which form their opinions.

This study of tea and coffee is interwoven with the history and culture of both drinks so that there is an understanding of where our knowledge comes from. The book is very readable and easily understood. It is available on as an eBook $US4.95

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